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Board and executive leadership

The corporate profile sets out a leadership structure in which the board and management determine strategy and business orientation. Specialist business areas make operational decisions for their product lines and customer requirements.

Mr. Muhammad Nawaz
Chairman, Board of Directors · Founder of NSONS Group
Mr. Ahtesham Nawaz
President & CEO
Mrs. Myda Arif
Managing Director
Mr. Sajid Rehman
Director, Finance & Investments
Mr. Naveed Shahid
Director, Marketing & Clinical Affairs
Engr. Qazi Saleem Zahaid
Director, Technical Operations
Mrs. Zaryab Liaqat
Director, Operations & Administration

Leadership names and roles are drawn from the NSONS corporate profile.

Responsibility close to the product line

The profile describes business areas that are independently responsible for the promotion, sales and distribution of specific product lines. This gives equipment, devices and pharmaceutical enquiries a specialist commercial and technical context.

Sales and marketing work alongside clinical affairs and product specialists. The customer requirement can therefore be discussed in terms of application, offered configuration and the practical resources needed to use the product.

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Technical leadership and field support

The service organisation links technical direction with laboratory coordination and field engineering. The profile’s service chart includes teams in Lahore, Islamabad, Karachi and Peshawar, organised around general and specialist equipment divisions.

Biomedical engineers contribute equipment operation, calibration, troubleshooting and preventive maintenance expertise. Technical and clinical training connects this expertise with customer engineering teams and equipment users.

Operations that support the customer journey

Finance and investments

Financial direction sits alongside the commercial and technical functions in the board structure, connecting business planning with the resources needed to support the portfolio.

Administration, people and tenders

The administration structure includes accounts, human resources and tender coordination, with team heads and coordinators supporting day-to-day business operations.

Logistics and regulatory coordination

The corporate profile includes logistics and regulatory management within operations. These functions connect product documentation, movement of supplies and the requirements of the receiving institution.

Regional teams across Pakistan

The profile presents regional sales and marketing structures for the federal area and KPK, Punjab, Sindh and Balochistan, with roles in business development, clinical affairs, product management and field sales.

This regional structure supports local conversations about department needs and delivery locations while keeping specialist product and service resources connected to the broader organisation.

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